Cranberry Entertainment
Scope
UX Research
UX Design
Accessibility Research
Duration
1 - 2 months Worked 4-5x a Week
Tools
Google Forms
Figma
Project Overview
Background: An entertainment company called Cranberry reached out to me wanting a website re-design with a priority to modernize and simplify it.
Problem: The current design was very outdated since their last version was from 2010. The key was to mantain the brand identity while modernizing the look.
Solution: I designed a dark website which fits their brand identity with a single page system so that the user can learn all about the company in one scroll. The results led to happy stakeholders and a sleek, modern website.
My Role:
Competitive UI Analysis, UX Research, Ideation, Wireframing, Prototyping
Design Process
Analyze website and look for inspiration
Organize Information Architecture of website
Figure out what the new website will look like.
Use Feedback to make changes to the design.
Discovery
Information Architecture
Prototyping
Iterate
Discovery
How to improve the current website?
Heuristic Evaluation of Current Website
Comparative Research
I looked at competitors' websites and garnered insights that could be used to improve Cranberry's website. I summed up my notes in the overall website evaluation.
Landing Page
Strengths:
It has a clean animation
Company is clear
Weaknesses:
Navigation is hiding
Sub-text is too small
Fonts don't go well together
No images to support text
Too much text
Footer
Weaknesses:
It is too tiny to read
No distinction between home page and footer
No clear contact points
hover to see my some insights
Main Insights:
Make a single-page website
Change the fonts being used
Add scroll animations
Make a clear navigation
Add statistics
Make a carousel for brands
inity Diagramming
Aff
After looking at competitors and Cranberry's current website. I put together the problems and solutions.